Volvo shows off its assets

SapientNitro, has activated an experiential stunt for car brand Volvo which will see a team of ‘crash test models’ hit Sydney’s urban beaches.

The stunt is to help support the release of the new Volvo S60 and to promote the unveiling of the vehicle at the Sydney Motor Show.

Twenty live ‘crash test models’ dressed in black swimwear and marked with traffic hazard markings were deployed at Bondi, Tamarama, Bronte, Manly and Balmoral beaches over the weekend (Sunday October 17). Armed with free tickets to the Sydney Motor Show, they also ‘hazard marked’ beachgoers with temporary tattoos.

Greg Bosnich, marketing director for Volvo Car Australia, says: "This campaign was designed to be as surprising and innovative as the product itself. It's all about balancing Volvo's responsible reputation by showing off its fun and adventurous side."

Being a little bit naughty illustrates this change of pace for the brand and this idea is a cheeky way of opening people’s eyes and minds to it” says SapientNitro’s Sydney managing director, Stuart Poignand.

SapientNitro provides services to Volvo at both a global head office level and in most markets around the world.

Credits:

Matt Arbon – Creative team

Alex Addlem – Creative team

Scot Waterhouse - Associate Creative Director

Marina Earp – Group Account Director

Loretta Godfrey - The Event Suite

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